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20th Anniversary: 托起彩虹的世界

DESIGNER: Chen Yuchen
YEAR: 2018
CLIENT: Jiaxing Nanhu International Experimental School


为了庆祝嘉兴南湖国际学校建校二十周年,并向大众展示二十年来的教育成果。一系列的活动和物料发布以具有凝聚力的视觉形象识别展开。我们最初的愿望是设计一套形象识别方案,并保留校园自身个性特色的可行性,当我们在研究学校地标性雕塑的结构时,我们意识到雕塑本身就是一个标志。纪念标志是一个清楚明显的设计,用地标性雕塑的结构元素来表现数字“20”,兼具信息传播的功能性和文字图形所呈现的装饰感。
同时,我们设计了整套视觉方案,包括:邀请函、海报、手提袋、胸牌、挂旗及现场装饰。周年活动视觉形象识别设计通过插图和色彩选择的方式来营造一种友好的氛围,让学生,家长和老师感受到不同以往的有趣和亲切。
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To celebrate the 20th anniversary of Jiaxing Nanhu International Experimental School founding, a series of events and publications are launched with a cohesive visual identity. Our initial desire to design an event visual identity with featuring the school proofed possible because as we studied the structure of landmark sculptures in school, we realized that the sculptures themselves is a logo. The logo is a clean and distinct design with only two figures that denote the number “20”, it have both the function of information communicating and decorative as a character image.
Meanwhile, we’ve designed a whole set of visual proposals which include: invitation letter, poster, handbag, name tag, ceiling hanger, and site decoration. Through illustration and color, the anniversary event visual identity design create a friendly atmosphere, giving a more interesting and familiar feeling for students, parents and teachers.